Business

12 Ways to Keep Your Book in the News – Part II

12 Ways to Keep Your Book in the News – Part II

by Sandra BeckwithArticle Categories: ,

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Publishers are willing to publicize nonfiction books when they’re released, but they rarely do much after the launch to keep books in the news, even though most deserve ongoing media exposure. Here are some easy things you can do to generate continuing publicity for your title. Use a mix of these ideas to develop a 12-month publicity plan that will provide the support your book needs.Conduct a newsworthy and relevant survey on your topic and announce the interesting results in a press release. The author of a cookbook designed to make cooking simple and easy, for example, can survey people about why they don’t cook more, and release the findings in a press release sent to newspaper food editors and cooking magazines. The release should include information about your book’s connection to the survey topic. Sponsor an attention-getting contest and announce the results in a press release. To promote my humor book about […]

12 ways to keep your nonfiction book in the news – Part I

12 ways to keep your nonfiction book in the news – Part I

by Sandra BeckwithArticle Categories: ,

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Publishers are willing to publicize nonfiction books when they’re released, but they rarely do much after the launch to keep books in the news, even though most deserve ongoing media exposure. Here are some easy things you can do to generate continuing publicity for your title. Use a mix of these ideas to develop a 12-month publicity plan that will provide the support your book needs.Turn the advice in your chapters into a series of monthly tip sheets. A tip sheet is a press release that offers tips or advice in a bulleted or numbered format. Start your tip sheet with an introductory paragraph that explains why the tips you’re offering are important, list your bulleted advice, then tie it all together at the end with a concluding paragraph. Send it to appropriate media outlets; the distribution list will depend on your topic.  Contact the press immediately when your topic is making […]

Know Your Limit. Work Within It.

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by Carrie De SimasArticle Categories: ,

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The marketing slogan for the Ontario Lottery and Gaming Corporation is: Know your limit. Play within it. It’s a brilliant slogan because it promotes responsible gambling. It also lets tells you that the odds are against you.Few people come away from their gambling pursuits with big wins.Entrepreneurs are the biggest gamblers of all. More businesses fail each year than hit the jackpot of success. Many more struggle to stay afloat.The key then is to know your limit and work within it. Not just in regards to finances, though obviously monetary cost and compensation is huge.More than fiscal awareness though is the question: What are you willing to lose?If you go to a casino, the (in theory) responsible recommendation is to take in a preset amount of money that you are willing (and financially able) to lose. Call it the cost of the entertainment and thrills associated with casino gambling.The same […]

Giving Back—What’s Your Number?

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by Carrie De SimasArticle Categories: ,

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Like most entrepreneurs, I get a lot of requests for my work on a pro bono basis. Charities, not-for-profits, startups, and community organizations contact me on a regular basis. Many of these groups are trying to do good things on minimal budgets.  Unfortunately, the truth of the matter is that most entrepreneurs are business people with bills to pay too. As an entrepreneur myself, much of my livelihood comes from the time I spend working on paid projects. I write articles, draft marketing and PR copy, edit books and white papers and provide professional advice to a variety of startups and established organizations.  So how do you decide who to help and who to turn away? This is an important—and very personal—decision. Personally, I made the decision to give back where I could. A lot of people helped me and mentored me along the way and I would like to […]

How Teachers Taught Me NOT to Brand

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by Jessica Slade Article Categories: ,

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As I am about to embark into a post-secondary world, I have been thinking less about the writing program into which I have been accepted and more about what my own personal brand will be within it. Although brand can have many different definitions, to me it is the means through which I will distinguish myself in a sea of other writers all with similar credentials as me. I have had a lot of time to think about this because my high school teachers are on strike. This got me to thinking about their brand. What is the brand of teachers? I would think it should be: To like kids and knowledge and imparting logic and reasoning and facts. To focus on the future of our cities and countries and world because these are the future leaders. To manage bad behaviors and teach soft skills like teamwork and respect.  I have […]

What Came First, The Star or the Star Wars?

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by Carrie De SimasArticle Categories: ,

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Star Wars is one of the most successful film series of all time. More than just a series, it has become, if you can pardon the pun, an Empire. But when it was first released in 1977 many of the cast were relatively unknown. Yet in a strange twist of fate, the lives of the actors’ characters seem to have influenced the outcome of actors. So what came first? The star? Or the Star Wars. Let’s check and see: 1.  Carrie Fischer Fischer was born to perhaps Hollywood’s hottest couple: Debbie Reynolds and Eddie Fischer. If that wasn’t enough, her father famously left her mother for the even-more famous Elizabeth Taylor. So with two huge stars as parents and Taylor as a step-parent, you have no choice but to be a star—and outrageously screwed up as well.  Alter Ego: Leia (Skywalker) Organa Leia is the rebel who endures endless hardships […]

Want More Sales? Give Away Intellectual Tips – Not Stuff

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by Carrie De SimasArticle Categories: ,

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I have been a longtime member of various professional writers’ groups. At most of the group’s meeting, the organizers would bring in a guest speaker who was an expert in their field. For example, one writer’s group brought in an accountant to discuss taxes. Taxes. I almost didn’t go because I don’t do my own taxes. I use an accounting service. But at the last minute I went—and was I ever glad I did.  This accountant who came in to speak to our group was not only informed about his topic matter but also aware of his target audience. He knew that writers and entrepreneurs needed to know about specific tax loopholes available to them. He also knew that many of us didn’t know about these things, nor did the generic accounting services that we used. For example, writers often have workshops and book signings and interviews. Thus, our physical […]

Submissions to a Publisher – Know and Understand Your Target Audience

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by Zara AbbottArticle Categories: ,

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Recently I was babysitting my nephew who is less than a year old. It was his bedtime, so I fed him his milk, burped him and put him into his crib. His parents are keen communicators and he is already showing the same inclination.  Once he lay down in the crib, he started to fuss. This is a baby who likes his sleep so I knew something was wrong. I picked him up and tried to burp him. Nothing. I walked him for a moment. He just fussed some more. I reached for his milk and all of a sudden the fussing turned to his coos of delight (which sound suspiciously like a happy pigeon). I sat down again and fed him more milk. He gobbled it up and this time when I put him into his crib, he rolled over and went to sleep. I understood what his fussing […]

Marketing in a Social Media World: What’s in a Name

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by Carrie De SimasArticle Categories: ,

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Shakespeare said: “What’s in a name?” The answer is: a lot. Especially in today’s fast-paced social media world. Near my mother’s suburban home, I came across a business with a bold sign out front that said “Authentic Performance”. That appeared to be the name of the business. Which of course begged the question: what do they do? The name offered no real hint. My first thought was a car dealership or repair shop. Something to make the car go faster, be sleeker, look shinier. That kind of thing. Then I saw beneath the big letters, a small caption that said: “Power Brokers”. Oh dear. They were investment people (I assume). This is the first and perhaps most powerful marketing tool a small business or entrepreneur can have: the name. If your business name is your actual name, or family name, then that’s just it. You’re done. You’re going to cash […]

Want to be a successful writer? How are your customer service skills?

Stuart Miles

by Carrie De SimasArticle Categories: ,

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Anyone who has written a novel knows it’s no easy task to face down the blank page and translate the images in your head into the written word. But once finished, it’s an incredible sense of satisfaction. Until, of course, you realize that if you want people to read your book, they first have to know about it and trust you enough to cough up the money. How do you get your reputation and book out there? You implement a customer-centric styled networking strategy.  Sure, there are lots of books and resources out there on how to sell your book. Get rich quick schemes on the best covers and fonts, paid advertising services, blog tours, and so on. Those might bring in some sales but not to the degree that makes it worth all the time and money put into producing the book in the first place. Most writers I […]