Business

How Teachers Taught Me NOT to Brand

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by Jessica Slade Article Categories: ,

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As I am about to embark into a post-secondary world, I have been thinking less about the writing program into which I have been accepted and more about what my own personal brand will be within it. Although brand can have many different definitions, to me it is the means through which I will distinguish myself in a sea of other writers all with similar credentials as me. I have had a lot of time to think about this because my high school teachers are on strike. This got me to thinking about their brand. What is the brand of teachers? I would think it should be: To like kids and knowledge and imparting logic and reasoning and facts. To focus on the future of our cities and countries and world because these are the future leaders. To manage bad behaviors and teach soft skills like teamwork and respect.  I have […]

What Came First, The Star or the Star Wars?

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by Carrie De SimasArticle Categories: ,

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Star Wars is one of the most successful film series of all time. More than just a series, it has become, if you can pardon the pun, an Empire. But when it was first released in 1977 many of the cast were relatively unknown. Yet in a strange twist of fate, the lives of the actors’ characters seem to have influenced the outcome of actors. So what came first? The star? Or the Star Wars. Let’s check and see: 1.  Carrie Fischer Fischer was born to perhaps Hollywood’s hottest couple: Debbie Reynolds and Eddie Fischer. If that wasn’t enough, her father famously left her mother for the even-more famous Elizabeth Taylor. So with two huge stars as parents and Taylor as a step-parent, you have no choice but to be a star—and outrageously screwed up as well.  Alter Ego: Leia (Skywalker) Organa Leia is the rebel who endures endless hardships […]

Language Versus Tone – Conveying Your Message and Brand on Social Media

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by Carrie De SimasArticle Categories: ,

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Language is what you say. Tone is how you say it. The two together is communication.  When you’re standing in front of someone, they listen to the words you are saying, hear your tone, and observe your body language. These three work together to create a complete understanding of the message you are communicating. When you are sending out one-directional communications, such as on social media, you lose two of those three components. The question for social media marketers becomes: How do you convey all the unspoken communication on the page or computer screen? The simplest way is through the use of font embellishments. Take the scenario of two friends exchanging gossip over lunch: “I can’t believe he had an affair with her.” What part of that is unbelievable to the speaker? We can’t tell from that. Add a font embellishment and the tone becomes clearer. So one woman says […]

How Awareness of Personal Branding Can Help Make You Psychic

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by Carrie De Simas Article Categories: ,

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Years ago, I attended a dinner party with some friends at their apartment. Both were intellectuals whose brand included great conversation, fantastic insights into human behavior and a simple, no-frills lifestyle. When I arrived, I was shocked by the appearance of my friend’s wife. Gone were the well-worn jeans and t-shirt. Her simple ponytail was now artistically styled into a pixie cut. Her clean-scrubbed face now had makeup coloring from eyes to lips. This dramatic change was never discussed, but I knew something was up. She had changed her image, her style…and ultimately, her brand. Personal brand is how you present yourself to the world and differentiate yourself in a crowd. Are you the party girl? The guy who knows how to fix everything from broken gadgets to relationships? Your brand is the culmination how you and others perceive who you are at your core. My friend’s wife used to […]

Branding By Bunny: Easter Versus Playboy

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by Carrie De SimasArticle Categories: ,

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Whether you celebrate Easter or not, you cannot help but be familiar with the tradition of the Easter Bunny: cute rabbit who clucks like a chicken and lays chocolate eggs for children to find on Easter morning. Yet, Easter has nothing to do with bunnies. So, how did the bunny become the dominant branded icon of the holiday.  According to the University of Florida’s Center for Children’s Literature and Culture, the Easter Bunny can be traced back to 13th-century, pre-Christian Germany, when people worshiped Eostra, the goddess of spring and fertility. Her symbol was the rabbit because of the animal’s high reproduction rate. Other sources claim that the bunny first hopped into North America in the 1700s with German immigrants who brought their tradition of an egg-laying hare called “Osterhase” or “Oschter Haws.” During this festivity, children made nests in which the rabbit could lay its colored eggs. Over time, […]

How Authors Can Use Branding to Distinguish Themselves in the Paranormal Fiction Marketplace

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by Carrie De Simas Article Categories: ,

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Branding. A word tossed around by marketing and promotional professionals everywhere. But what does it mean to authors? At its simplest branding can mean what sets you apart as a writer. For Brandy L Rivers this means pushing the accepted boundaries and limitations of her paranormal characters. “Yup, Psychic. It sucks too. Tell people they’re making a bad choice too many times and they won’t let you them anything again.” Jess Abrams, psychic werewolf. New Beginnings by Brandy L Rivers. How difficult is it to take paranormal characters who already push the boundaries and brand them as unique? BLR—I don’t like to set trends. I try to ignore them. I have all these vivid characters roaming around my head. Jess was always psychic and sort of a pain, but I do love her sass. She was the one who gave me a headache while writing. I had to figure out how […]