Twitter Tips for Writers

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Rudy Dees

Editor @ GoneWithTheWord

According to Twitter there are 255 million users generating more than 500 million tweets per day. So how do you stand out?

Social media is a crowded enterprise. Twitter might be the most challenging social media platform. With 140 characters in a fast paced environment you will need every competitive advantage possible to stand out. Here are five key strategies to make your tweets more effective:

  1. Symbols and emoticonsUse symbols to shorten your tweets and make them more dynamic. You have 140 characters to convey your message, make each character count.  Remember: A picture is worth a thousand…retweets.
  2. Keep it short. According to Track Social the sweet spot for Tweet length is about 100 characters, where as, Buffer suggests that tweets get more traction between 120-130 characters. When the character counter turns RED (when 20 characters remain) stop typing. Aim for 100-120 characters leaving room for your readers to interact with you and your content—keeping your tweets conversational.
  3. Use photographs/links. Extend your content by using rich media like photographs, videos, and others links to additional content to engage your followers. Studies show that tweets with images receive 18% more click-throughs, 89% more favorites, and 150% more retweets.
  4. Time of day. There is a 30% greater engagement when tweets are published during the day (between 8 AM – 7 PM). Retweets are highest around 5 PM. Post between noon and 6 PM for a higher click-through rate (Eastern Time Zone). The fiction industry seems to be most active between  5 – 10 PM. The hashtags: #writetip #amwriting and #ASMSG generate the greatest interest. Space out your tweets and post four to five tweets per day for maximum engagement.
  5. Commands (e.g., RT, Retweet) and hashtags. According to Saleforce, if you ask followers to RT you will receive 12 times higher retweet rates than users that do not. When Retweet is spelled out the retweet rate is 23 times higher than the average (compared to “RT”). Create short hashtags. Tweets with hashtags receive 2X more engagement. Tweets with one or two hashtags have 21% higher engagement and tweets with more than two hashtags drop 17% in engagement.

The rule is that action words make for stronger, more compelling writing is also true for tweets. Twitter is a powerful social media tool and using correctly while increase your followers and your engagement with them. 

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