Makeup and Confidence. What Does Your Mascara Say About You?

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Stuart Miles

© Stuart Miles via

Carrie De Simas

Editor in Chief @ GoneWithTheWord

I recently entered a debate with a woman who wears a bucket-load of makeup. Her son had once told me that she wears makeup because it makes her pretty. I have always felt badly for her, for having to use artificial substances in that manner. Artificial substances create artificial feelings. Thus, when you are a woman like this, you only feel beautiful when you are caked-up.

As entrepreneurs and marketers, we need to be aware of what our image says to other people about us. For women, makeup can be an enhancement, but it can also be to your detriment as well.

You cannot proclaim to the world that you are a strong and confident woman when you hide your true self beneath layers of artificiality. Make up—like a mask— conceals the truth of what lies beneath.

If you are confident, you don’t need to literally hide your face from the world. A recent article listed the social, health and lifestyle benefits that come from not wearing makeup every day. In it, women who don’t need to always have makeup on are shown to be more confident, more independent, and less likely to be a follower. All qualities that entrepreneurial women need in order to get their best shot at success.

When I used to go camping, I was amazed at the number of women at the campground who would show up with their tents, their sleeping bags and their carry case of make up. Each morning, they could be seen in their campsites, applying various layers of make up to their faces. When I bumped into one of them at the beach, I asked her why she bothered while on vacation. She looked at me and said: “Well, we’re not all natural beauties like you.”

And I felt sad for her. The truth is that we are all natural beauties and at the same time, none of us are. We each have flaws, or at least what we perceive as flaws. It isn’t the flaws that matter, it is the way we manage them. When we hide them or try to cover them up, we are highlighting our weaknesses and vulnerabilities.

I’m not saying that to wear any make up is bad. If you like to get your red-pout on for a Saturday night out, or prefer the way your eyes look with mascara during the work week—great! But when you are afraid to run to the corner store without having put on your face first, then you might want to consider whether the makeup is helping you, or holding you back.


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